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Customer Advisor – TATA Motors

Post – Customer Advisor

Location – All Location


  1. Creates an activity/target plan for self on a monthly basis to track pipeline, the status of each lead and conversion potential


  • Adheres to the monthly activations plan by product category
  • Execution of market activation activities as planned by Brand champions
  • Liaison with the respective SM and Brand Champion to execute the activity
  • Completes all documentation and collects customer information during the activity in order to open the green form
  • Follows up on the lead allotted after receiving green form  with customer Information and conduct home visit / Test Drive as per appointment
  • Plan and adhere to the schedule of test drive


  • Conduct a detailed need analysis to engage with the customer
  • Position TML products according to the identified need of the customer
  • Perform the six-step demo process highlighting the benefits of the product to the customer and also comparing with competition
  • Address all questions/objection by the customer and involve Brand Champion in case not able to address the questions
  • Conduct the test drive for each customer as per the standards defined
  • Explains and markets the various value-added services available to the customer including benefits, process, and timelines and negotiates and finalizes the deal including TMA
  • Conduct lead qualification and update the form accordingly
  • Generate quotation for the customer based on his requirements and considering the prevalent schemes/offers
  • Guides the customer on the financing options, RTO process, insurance, booking amount
  • Continuous follow up with the customer at each stage to convert the yellow form to sale


Rojgar Group

Voice – 7876212244/8221901204

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