Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Goregaon – Mumbai

Salary Range: Competitive, based on experience and qualifications (between 20k to 30k)

Job Summary:

We are in search of a highly skilled and creative Digital Marketing Specialist to join our dynamic team. As a Digital Marketing Specialist, you will play a pivotal role in developing and executing digital advertising strategies, analyzing user behavior, optimizing campaigns, implementing SEO strategies, collaborating with content creators, managing email marketing campaigns, nurturing leads, expanding our social media presence, and overseeing affiliate marketing programs. The ideal candidate will be passionate about digital marketing, possess strong analytical skills, and excel in a fast-paced environment.

Job Description

1. Develop and execute digital advertising strategies across platforms such as Google Ads,
   Facebook Ads, LinkedIn Ads, and other relevant ad networks to reach target audiences
   effectively.
2. Utilize data analytics tools to analyze user behavior, campaign performance, and ROI. Identify
   key metrics, track KPIs, and optimize campaigns based on data-driven insights.
3. Implement on-page and off-page SEO strategies to improve organic search visibility and
   drive organic traffic to the EdTech platform.
4. Collaborate with content creators to develop educational and informative content that
   resonates with the target audience. Ensure content aligns with SEO strategies and promotes
   engagement.
5. Create and manage email marketing campaigns, including segmentation, A/B testing, and
   automation, to nurture leads, retain users, and promote educational content.
6. Manage and grow the EdTech platform’s presence on social media platforms like Twitter,
   LinkedIn, Facebook, Instagram, and others. Share relevant content, engage with users, and
   run targeted ad campaigns.
7. Develop and manage affiliate marketing programs to leverage partnerships with influencers,
   educators, and other relevant entities to promote the EdTech platform

Qualifications/Pre-Requisite Experiences:

• Graduate with a minimum of 1 year of experience as a performance marketer.
• Proficiency in digital marketing concepts, including PPC advertising, SEO, social media advertising, email marketing, and content marketing.
• Demonstrated creativity to design compelling ad campaigns and strategies that captivate audiences in a competitive digital landscape.
• Strong analytical acumen to evaluate campaign performance, analyze data, and make data-driven decisions, optimizing marketing strategies for superior outcomes.
• Expertise in utilizing advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other platforms relevant to our industry.

How to Apply:
Call us at: 8221901204, 7876212244
Email your resume to: rojgargroup.cv@gmail.com