Senior Brand Marketing Manager

Responsibilities
 Build the overall 360 marketing strategy for the brand across channels.
 Define brand communication strategy and build social media presence.
 Take ownership of marketing content calendar and all brand social handles.
 Plan and execute digital marketing campaigns aligned with business objective of driving user
growth
 Responsible for the monthly targets and budgets for the digital marketing
 Monitor and analyse campaign performance and identify opportunities for improvement
and optimise campaigns accordingly
 Collaborate with product team, copy & design team on campaign development and
execution
 Measure campaign performance across channels and assess against goals
Requirement
 3+ years of experience in a brand marketing role for a B2C tech product. Preferably Fintech
or Social/ Community
 Experience in running successful marketing campaigns across multiple channels and
geographies.
 Understanding of paid campaign strategies across channels to drive revenue (Google Ads,
Facebook, LinkedIn, Youtube and more).
 Deep understanding of analytics tools to track and capture key data of the campaigns.
 Excellent verbal and written communication skills.
 Ability to take new initiatives and push the boundaries constantly.