Digital Marketing Manager – App Growth | 3+ Years Experience

Experience: 3+ Years
Industry: Banking / Fintech / Social Apps
Job Type: Full-Time

About This Role

We’re looking for a Digital Marketing Manager who knows how to drive app installs and conversions at scale. If you love running performance campaigns, optimizing funnels, and turning data into growth, this role is for you.

You’ll plan and execute acquisition campaigns across multiple platforms while owning the entire user journey from install to conversion.

What You’ll Do Daily

• Plan and run digital campaigns focused on app installs, sign-ups, and conversions
• Manage app install ads on Google, Facebook, Programmatic, and native advertising platforms
• Optimize budgets and funnels every day to get maximum results
• Analyze user journeys after install to improve campaigns for revenue goals
• Work with designers and writers to create ads and landing pages that perform
• Track campaign performance through daily reports and dashboards

Skills We Need

Campaign Experience:

• At least 3 years running paid campaigns in banking, fintech, or social apps
• Expert knowledge of Facebook Ads and Google Ads (all platforms)
• Strong experience with Programmatic, content discovery, and native ad platforms
• Proven track record managing large budgets and driving positive ROI

Data & Analytics:

• Really good at reading data and using it to improve campaigns
• Comfortable working across Facebook dashboard, Google Analytics, Firebase, and Appsflyer or Branch
• Strong Excel skills to analyze and manipulate data
• Can spot insights quickly and act on them

Mindset & Ownership:

• Take full ownership from campaign start to finish
• Strong marketing sense with real examples to back it up
• Great at written and verbal communication
• Can ideate campaigns that actually work

What Makes You Perfect for This

You’ve handled big budgets before and know how to make every rupee count. You don’t just run campaigns – you optimize them daily based on data. You understand the full funnel from ad click to conversion and know exactly where to make improvements.

You’re comfortable switching between platforms, testing new ideas, and working with creative teams to build ads that convert.

Ready to Apply?

If you’re excited about driving app growth through smart paid campaigns and love digging into data to find wins, we want to hear from you.

Forward your resume to (hr@rojgargroup.com) with the subject line “Digital Marketing Manager.”