Senior Executive-Digital Marketing

Job Title: Senior Marketing Executive

Location: Gurgaon

About Us:
Join our team as a Senior Marketing Executive and be at the forefront of shaping our marketing initiatives, engaging with our audience, and contributing to the growth of our brand. Your efforts will have a direct impact on our visibility, lead generation, and overall marketing success.

Responsibilities:

1. Sales Collateral Creation:

• Collaborate closely with our sales team to create a wide range of online and offline materials, including brochures, presentations, case studies, and pitch decks.
• Ensure that our sales collateral effectively communicates our key value propositions and benefits to support the sales process.

1. Campaign Management:

• Lead the end-to-end execution of diverse marketing campaigns aimed at enhancing brand awareness and generating leads.
• Contribute to campaign planning, target audience segmentation, creative development, and campaign execution.

1. Content Marketing:

• Craft informative and engaging long-form blog articles that are optimized for SEO and aligned with target keywords.
• Develop content that resonates with our audience, showcases our industry expertise, and encourages engagement.

1. CMS/WordPress Management:

• Update and maintain our company website with relevant and engaging content.
• Implement SEO best practices to ensure our website content is search-engine-friendly.
• Monitor and assess website performance using tools such as Google Analytics.

1. Social Media Management:

• Plan, create, and schedule posts across various social media platforms to maintain an active online presence.
• Manage social media tags, mentions, and messages, engaging with our audience and addressing inquiries.

1. Email & WhatsApp Marketing:

• Coordinate the creation and distribution of our monthly newsletter using platforms like MailChimp.
• Craft compelling email and WhatsApp content that encourages engagement and drives recipients to take desired actions.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in marketing roles with a focus on content creation, campaign management, and digital marketing.
• Strong proficiency in creating sales collateral, including brochures, presentations, and pitch decks.
• Knowledge of content marketing strategies, including SEO optimization and effective blog writing.
• Familiarity with CMS platforms (e.g., WordPress) for content management and optimization.
• Proficiency in using social media platforms for content posting and engagement.

Contact Information:

• Call & WhatsApp: 8221901204, 7876212244
• Share your resume with us at: rojgargroup.cv@gmail.com