Position title
Product Marketing Manager – Digital Marketing
Job Location
Noida, India
Description

Role Overview

We’re seeking a data-driven and creative Product Marketing Manager with strong digital execution experience. The ideal candidate will drive product awareness, lead acquisition, and revenue growth through cutting-edge digital campaigns and go-to-market strategies.

Responsibilities

Key Responsibilities

πŸ“Š Digital Strategy & Execution

  • Lead full-funnel digital marketing strategies including SEO, SEM, email, social, automation, and content marketing.

  • Manage performance marketing on Google Ads, Meta, LinkedIn, and other paid media platforms.

πŸ› οΈ Product Marketing & GTM

  • Define product positioning, messaging, and go-to-market strategy for feature launches.

  • Work closely with Product and Design teams to develop campaign insights from user needs.

πŸ“ˆ Performance & Analytics

  • Use tools like Google Analytics, HubSpot, Salesforce to track KPIs (ROI, CAC, CLTV).

  • Optimize marketing tactics through ongoing testing and data analysis.

🀝 Cross-Functional Collaboration

  • Collaborate with sales, design, and product to align messaging and lead generation efforts.

  • Empower the sales team with marketing assets and nurturing workflows.

✍️ Content & Communication

  • Own the creation of landing pages, case studies, thought leadership content, emailers, and more.

  • Ensure messaging is consistent across all digital touchpoints in the customer journey.

Skills

Eligibility Criteria

  • Bachelor's/Master’s in Marketing, Business, or related field.

  • 5–8 years of experience in digital/product marketing, ideally in a SaaS or tech-driven environment.

  • Advanced understanding of SEO, SEM, Google Ads, HubSpot, Meta Suite, CRM systems.

  • Strong analytical, communication, and project management skills.

  • Team player who thrives in fast-paced, cross-functional settings.

Employment Type
Full-time
Qualifications

Bachelor's or Master's in Marketing, Business, or relevant field.

Base Salary
INR2000000-INR2500000 Per year
Experience

- Minimum 5–8 years of digital/product marketing experience.
- Hands-on with HubSpot, Google Ads, Meta Business Suite.
- Strong analytical and communication skills.
- SaaS/Tech company background preferred.

Date posted
June 22, 2025
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