Job Description: Influencer Marketing Specialist
We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaigns. The Influencer Marketing Specialist would be responsible for promoting Residential Real Estate- Apartments targeted audience through social media platforms such as Instagram, YouTube, Linkedin by engaging Social Influencers. Key Responsibilities:
- Develop and execute influencer marketing strategies and creative campaigns
- Research and identify trends and opportunities in the market to develop new content and campaigns that will engage and expand the audience.
- Identify and build relationships with prominent influencers and thought leaders
- Attend relevant events for networking and business purposes
- Develop content ideas and write and curate content
- Research relevant industry experts, competitors, target audience and users
- Brainstorm new, creative approaches to influencer campaigns
- Keep abreast of emerging trends, technologies and influencers
- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
- Strong network of Social Media influencers with at least 2-3 years of experience in Punjab
- Excellent communication skills, including writing, editing, and public speaking.
- Strong creative skills, including the ability to produce high-quality visual and written content.
- Knowledge of social media platforms and their algorithms, including Instagram, YouTube, Linked in.
- Ability to analyse data and metrics to measure the success of campaigns and identify areas for improvement.
- A passion for the industry and a desire to stay up-to-date with the latest trends and innovations.
- Familiarity with advertising and marketing regulations and guidelines, such as the Federal Trade Commission (FTC) guidelines on endorsements.
A bachelor’s degree in marketing, communications, or a related field is preferred, but not required. The most critical qualification for this role is a strong online presence and engaged following on social media platforms.
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